1. Introduction

ARTISO (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website artiso.ai, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”).

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

We are committed to complying with the General Data Protection Regulation (GDPR). This policy has been updated to ensure compliance with GDPR requirements. We act as a data controller for the personal information we collect and process.

3. Information We Collect

We may collect personal data in the following ways:

Information you provide to us directly (e.g., when signing up for our waiting list, contacting us via email)
Information we collect automatically when you visit our site (e.g., cookies, IP address, browser type)
Information from third parties (e.g., analytics providers, advertising networks)

The personal data we collect may include:

Demo requests: first and last name, role or title, email address and, if provided, company name, company website, country code and mobile phone number
Waitlist signups: email address and, if provided, first and last name; your optional newsletter choice and the notice and consent text shown when you submit
Submission context: page URL, IP address, whether a demo email is a company or personal address, a submission reference, and how you found us: the page where your visit began, the website or campaign link that brought you (such as its utm tags) and, if you came from an ad, which network it ran on, never the ad's click ID. We keep this only in your browser's memory while you visit, without cookies, and receive it only if you send us a form
Usage data (how you interact with our site)
Device information (IP address, browser type, operating system)
Cookies and tracking technologies

4. Legal Basis for Processing

Under the GDPR, we must have a legal basis for processing your personal data. We rely on the following legal bases:

Performance of a contract or steps at your request before entering a contract (Article 6(1)(b)): arranging demos, following up about your demo, saving your waitlist place, and notifying you about early access and our launch
Your consent (Article 6(1)(a)): our optional newsletter and analytics cookies. Joining the waitlist does not require newsletter consent. You can withdraw newsletter consent at any time by unsubscribing or contacting hello@artiso.ai
Compliance with legal obligations
Legitimate interests (e.g., to improve our website and services, and to learn which channels bring creative teams to ARTISO)

5. How We Use Your Information

We may use the information we collect for various purposes, including:

To provide and maintain our Site
To notify you about changes to our Site
To provide customer support
To gather analysis or valuable information so that we can improve our Site
To monitor the usage of our Site
To detect, prevent and address technical issues
To arrange and follow up on your demo; optional phone numbers are used only to arrange the demo, not for marketing calls
To save your waitlist place and send early access and launch information
To send product news, fashion-tech insights and event invitations only if you opt in to our newsletter
To learn which stories, campaigns and channels bring fashion's creative teams to ARTISO, so we can keep showing up where you look for inspiration

6. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

7. Your Data Protection Rights

Under the GDPR, you have the following rights:

Right to access — You have the right to request copies of your personal data.
Right to rectification — You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
Right to erasure — You have the right to request that we erase your personal data, under certain conditions.
Right to restrict processing — You have the right to request that we restrict the processing of your personal data, under certain conditions.
Right to object to processing — You have the right to object to our processing of your personal data, under certain conditions.
Right to data portability — You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

If you would like to exercise any of these rights, please contact us at hello@artiso.ai. We will respond to your request within 30 days.

We use cookies and similar tracking technologies on our website. Cookies are small text files stored on your device that help us provide and improve our services. We have implemented a comprehensive cookie consent system that complies with GDPR requirements.

Cookie Categories

Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled. They enable core functionality such as security, network management, and accessibility. These cookies do not store any personally identifiable information.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics for this purpose. These cookies are only activated after you provide explicit consent.

Marketing Cookies

These cookies are used to deliver personalized advertisements and track the effectiveness of our marketing campaigns. These cookies are only activated after you provide explicit consent.

Your Cookie Choices

When you first visit our website, you will see a cookie banner that allows you to:

Accept all cookies
Accept only necessary cookies
Customize your preferences for each cookie category

You can change your cookie preferences at any time by clicking the cookie preferences button located in the bottom-right corner of our website. This ensures you have full control over your data and can withdraw consent whenever you choose.

9. Google Analytics and Data Processing

We use Google Analytics to analyze website traffic and user behavior. Google Analytics is only activated after you provide explicit consent for analytics cookies through our cookie banner.

Google Analytics Consent Mode

We have implemented Google Analytics Consent Mode, which:

Respects your cookie preferences
Only collects analytics data after explicit consent
Dynamically adjusts data collection based on your consent choices
Ensures compliance with privacy regulations

Data Collected by Google Analytics

When you consent to analytics cookies, Google Analytics may collect:

Pages visited and time spent on each page
How you arrived at our website (referral source)
Your approximate geographic location (country/city level)
Device and browser information
User interactions and behavior patterns (anonymized)

This information is processed anonymously and helps us improve our website and services. You can withdraw your consent at any time through our cookie preferences.

10. Data Transfers

We use service providers to operate our website and respond to requests: HubSpot stores form submissions and contact records in its US West (na2) data center; Resend sends confirmation emails; Vercel hosts our website and processes requests; Google Chat delivers internal submission notifications and recovery alerts. When a submission fails, its details may be included in an internal recovery alert so our team can follow up.

These providers may process data outside the European Economic Area. HubSpot’s Data Processing Agreement provides transfer safeguards, including the EU–US Data Privacy Framework where applicable and the 2021 Standard Contractual Clauses. Other international transfers are covered by the applicable provider agreements and appropriate safeguards. You may contact us for details of the safeguards used for your data.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at hello@artiso.ai.